ABR Academy
We wanted to generate more foot traffic in our retail locations as well use some of our ambassadors and local professionals to teach small classes around preparedness. I created an "academy" style logo and branding for classes, we would hold at our retail locations. These academies have proven highly successful with high enrollment and substantial increases in retail spend during events. It's also been a great platform for PR and social media. I also created a system of patches you could collect by attending the different academies and some other merchandise.